Currently, it is completely necessary for a company or brand to have a website, whether your business is established or is in a Start Upstage. The correct use of the different elements of the pages will guarantee that you receive many visits and more sales to take shape as its development grows on the web. Among the different characteristics necessary to start creating your page, we are going to present the most important ones.
The Target Audience Must Be Defined
To start, any project requires that we know how to define the group of people to whom we want to offer our products and/or services (age, sex, tastes, lifestyle, culture, and even place of residence). When creating a web page, this is no different. Everything on the page should be focused on meeting the needs of customers. For example, if our audience is teenagers, our website has to be dynamic, have less text and more visual content. Because millennial are people who have no reading practice. If our website is focused on a young-adult audience of approximately 25 to 35 years, our content must have more professional and serious information. However, for adults over the age of 45 or 50 who have no affinity for technology; It is important that our website can guide them easily and efficiently so that later they know the routes and prefer our website over others.
Select the best hosting service
On the Internet, we can find many hosting services, and we will probably end up choosing the one that seems best to us, although it is always good to have some references. Next, we will present the five best hosting hosts to host a website: Webempresa, Hostgator, iPage, Arsys, GoDaddy, SiteGround, etc. The main characteristics that they must offer, to be able to decide for some, is that they have large storage or transfer capacity, data security so that your content is not in danger of being removed; good technical support in Spanish and that attends 24 hours; browsing speed, which makes the visits of your users more pleasant and a scalable infrastructure, which allows you to add more RAM if necessary.
Provides a good user experience (UX)
User experience is the set of factors and elements that aim to create a good experience between the user and the page. It mainly measures the quality of the experience in features such as learning ability, emotional responses, and user behaviors towards products and services
Use of buttons
The use of buttons within our website will help the user to perform actions faster when requested. Therefore, its shape must be standard, and similar throughout the site, so as not to raise doubts about the action it invites. The physical aspect must be taken care of as the accompanying word so that the user understands what will happen if he presses it.
Use of links
Links are essential features on websites because they allow the user to visit other content on or off the page. Some elements are important to differentiate links: they must be different from the text. They must have visual characteristics such as a different color for links that have not been visited, links that have been visited, featured links, and active links.