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Discuss about alcohol advertising and the youth………………

Drinking massive amounts of alcohol has numerous negative effects on the human body like, headaches, distorted vision and hearing, alcohol poisoning, high blood pressure, liver disease, and nerve damage, “alcohol leads to addiction and can put people at a higher risk of over 200 disorders like tuberculosis and pneumonia” (TIME 1).

Once you come close to unconsciousness you have a 0.30% blood-alcohol level.

If you are addicted to alcohol or drink a lot of alcohol for a long period of time you will shorten your life span by about 12 years, and get a lot of serious side-effects.

Alcohol abuse occurs among all geographic, ethnic and racial groups.

If you are not careful with the amount of alcohol that you drink you can get some bad side-effects.

Alcohol creates freedom and vulnerability for individuals oppressed by the dynamics and speed of everyday life especially in very developed ‘high class’ nations.

Alcohol particularly creates this freedom for individuals in disenfranchised populations, where expectations from a foreign “sophisticated” ideology overwhelm the people of the once free nations.

Fetal Alcohol Effect is a less severe set of the same symptoms.

America has already tried taking away alcohol, and the effect of that was moon shine.

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Center for Alcohol Marketing and the Youth (CAMY) study was based on four main advertising avenues. The research looked at advertisement through television, radio, magazine and internet. The four avenues of advertisement were considered to be the most types of advertisement avenues which the youth access on a regular basis. CAMY in its analysis defined the youth age as that between 12 years and 20 years. This is also the age bracket which according to various studies, are engaged in alcohol abuse in the United States of America. It is also an illegal drinking age according to the United States drinking law (Goldfarb, Tucker, 2011). In the CAMY research adult population was defined as that which ranges from 21 years old and above which again according to the United States of America law is the legal drinking age of the population. CAMY also based its analysis on the fact that the youth exposure is an instance where a majority of the audience for any particular alcohol advertisement is composed of the youth aged 12 years and 21 years.

Today, drugs and alcohol still play an active role in societies around the world....
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It begins with the physiological effects of the drug alcohol.

In magazine advertisements CAMY found that the advertisement for beer, spirits, and alcoholic lemonades exposure for the youth exposure per capita was 48%, 20%, and 92%, more respectively. The analysis also found that for the wine advertisement, the percentage exposure to youths per capita was 66% less. This implies that wine advertisements are more appealing to the adults than the youth. Based on gender, CAMY analysis found that girls aged between 12 years to 20 years old were more exposed than women aged 21 years old and above, similarly boys who are in the illegal drinking age were more exposed to alcohol advertisement than men of the legal drinking age. In general the study reveals that girls who are below the legal drinking age were more exposed to magazine advertisement than boys below the drinking age limit. The study however did not come up with the relationship between girl’s exposure to alcoholic advertisement and the level of their drinking.

National institute on alcohol abuse and alcoholism (2014)....

It is more difficult to control the level of alcohol advertisement on television than the other avenues. The result of the study shows that out of 761347 alcoholic advertisements which were carried out by the alcoholic companies in the United States of America between 2001 and 2002, 181932 of those advertisements were seen by the youths below the legal drinking age. This constitute to about 24% of the advertisements. During the same period there was 24164 alcohol responsibility advertisements, and the results revealed that a small percentage of the youths were likely to view the responsibility advertisements as compared to advertisement promoting alcohol drinking.

Free alcohol Essays and Papers - 123helpme

In the CAMY analysis on radio advertisement on alcohol, a total of 51883 airing were sampled, in a market which consists of 104 players. It found out that youths who are below the legal drinking age dominated the audience of these radio advertisements.

Free alcohol papers, essays, and research papers

The internet research on alcohol advertisements revealed that the 700000 youths below the legal drinking age visited the sites with alcohol promotional advertisements in 2003. It further shows that advertisements promotions of the spirit were the leading site visited by the youth, followed by those of beer advertisements.

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