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Essay on the Impact of Advertisement on Society |Essay
Finally, I am involved currently in a project with Melanie Wakefield, Chaloupka, and others to examine the effect of tobacco counteradvertising on youth smoking. This study uses data from Nielsen Media Research (NMR) on the 75 largest media markets in the United States between 1998 and 2002. These data were merged with the Monitoring the Future data. The results show that among eighth, tenth, and twelfth graders in the 1998-2000 MTF, exposure to tobacco industry-sponsored or pharmaceutical company advertising for cessation aids were either unrelated to, or increased, the probability of smoking. In contrast, higher exposure to advertisements that were part of a state-sponsored tobacco control media campaign was significantly associated with lower levels of smoking.
Political advertisers are not subject to comparable voluntary guidelines. First Amendment protections make it virtually impossible to impose involuntary restraints on the content of political advertising. The American Association of Political Consultants has shown no inclination to encourage any form of self-restraint. The result is a free-for-all environment in which candidates repeatedly attack and counter-attack the claims of their competitors. The only accountability is provided by the press, in the form of sporadic "ad-watch" news reports that scrutinize specific ads for their accuracy (for a review of research into the effects of these reports, see Pew Commission, 1998). The very nature of ad-watch journalism, however, is bound to exacerbate public cynicism over the fairness and credibility of political advertising.
Essay The Effects of Advertising on Society Fr
Provide a clear, strong argument either supporting or challenging the overall benefit of advertising to society.
What are some of the ways advertising helps our society? Who tends to make these arguments?
What are the economic effects of advertising? Does it lower the price of products?
What do some people say are the detrimental effects of advertising on society? Who are the people who tend to make these types of arguments?
Provide some examples of actions that advertisers or their agencies may take that would demonstrate social responsibility and ethical practices.
Interpret and discuss the assumptions and quality of evidence provided by the various factions in this debate.
Identify which issues you weighed more heavily than other issues and why in arriving at your position.
Is there a way to reconcile the needs of advertisers and consumers? Keep in mind the question of how is media supposed to be funded?
Researchers study the effects of tobacco and alcohol advertising because the consumption of these substances is known to have potentially adverse health consequences. Tobacco use results in illness in proportion to its consumption, with about one-third of tobacco consumers dying as a result of these illnesses. Alcohol is different in that about nine out of 10 adults use alcohol in limited amounts with no adverse outcomes. The other one in ten abuses alcohol, which results in a range of negative health and social outcomes including an estimated 100,000 premature deaths per year.
Effects of Advertising on Society - YouTube
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