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Apple vs Microsoft - Term Paper

Today - 2016 - the key products of Apple are the iPhone and the iPad.
Together these two product lines make more than 70% of Apple total revenues.

But both the iPhone and the iPad derive from the iPod.
It was the introduction of the iPod and iTunes, back in October 2001, that marked the turning point for Apple, from being just a hardware and software computer company to what it is today.

The iPod was the turning point of Apple history and success
The iPod made the fortune of Apple.

Therefore, to understand the roots of Apple growth and the astounding success it made in the last 9 years, we need to focus on the iPod, rather than the iPhone or the iPad.

Before October 2001, Apple was just a computer company, producing hardware and software.
While Apple computers and their operative systems were decidedly superior to their competitors - Dell, Compaq, HP - the marketshare of the "Mac's" - the Apple computers - were idling at around 4%, never making it much above that level.
It should be noted that all Apple competitors computers were using a Microsoft Windows operative system, which did amount to mre of 90% of the operative systems marketshare.

Apple made incredible efforts in research and development, and in marketing, to climb above that miserable 4% of the marketshare, but never succeeded, in spite of many innovations introduced in more that 20 years.

For Apple, computers were a dead end.

One of the key drawbacks of the Apple computers and software system was the non-compatibility with Microsoft Windows based computers. Since Windows based computers were dominating the market, at 90% of marketshare, the non-compatibility issue was a no-win situation.

Again: for Apple, computers were a dead end.

Then, the iPod came.

Apple vs Microsoft - Comparative Essay - 1155 Words

In 2003, the Apple share price was $7 (seven US dollars).
In 2007 the Apple share surged to $180.

A 2500% increase in just 4 years.

In 2012 Apple share reached the $680 mark, and Apple market capitalization topped $500 billion, overtaking giants like Microsoft, IBM, Exxon and Shell.
In 2012 and 2013 Apple enjoyed the status of #1 stock market capitalization company in Wall St.

Which is the secret of Apple astounding success?

Apple vs Microsoft Essay - 1309 Words

Apple vs. Windows | Teen Opinion Essay | Teen Ink

Consumers who are squeamish about letting Apple map their face can rest a little easier knowing that—just like with Touch ID—their biometric data is never shipped back to Apple HQ and remains stored safely on their device.

A Comparison of Microsoft and Apple Computers Page 1 of 2

While Microsoft and Apple are compared readily, ..

Apple vs. Microsoft Essay - 4129 Words | Bartleby
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