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Ansoff Matrix Of Apple | Term Paper Warehouse

Business strategy essays meilleures id es propos de Ansoff Matrix sur Pinterest Planification strat gique Gestion d entreprise et Plan de marketing

This matrix was developed by Igor Ansoff 2

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Ansoff Matrix on Apple Essay - 1170 Words - StudyMode

To portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm's present and potential products and markets (customers). By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. Ansoff's matrix is shown below:

Diversification is the most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm. In fact, this quadrant of the matrix has been referred to by some as the "suicide cell". However, diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return. Other advantages of diversification include the potential to gain a foothold in an attractive industry and the reduction of overall business portfolio risk.

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